I’ve previously written in some detail about the processes you need to use or adapt in project management, and the steps you need to take to improve the chances of a successful project. But we mustn’t forget that projects end up affecting people, and we need to make sure they are considered as well.

Last week, I talked about the three broad types of communication we need to consider in our projects – internal, outgoing, and incoming. Let’s have a look at which parts of this we can do by following a process, and which parts we need to be more flexible around.

Outgoing communications need to be handled carefully, and should be subject to some form of control. This isn’t because we want a project to be a secretive and strange organisation within the business, but to ensure that the right messages are going out – the one thing worse than no information going out is incorrect and conflicting information going out.

For this reason, it is good practice to have a formal communications plan. It helps to ensure that some thought has been given as to who to communicate with, how to communicate with them, what to communicate to them, and how often to communicate with them. In addition, it means that members of the project team are aware of their role in communication, and, just as importantly, what their role isn’t.

The first thing a communications plan needs to do is decide who the audience for communications will be. Remember, the audiences can be many and varied, but the types of communication used can be just as varied. When thinking about the audiences, try to be as inclusive as possible.

Once you have been able to identify the various stakeholders and audiences that need to be considered, it is time to think about the information they need to see, and how they need to get it.

For example, there are some fairly obvious people who need to be kept informed – the people who gave the go ahead for the project to happen, be they a programme board or senior management within the organisation. Many of the communications to them will go through the Project Executive, or be done through formal documents produced by the project team, such as highlight reports.

However, these aren’t the only people that need to be kept informed. The people who will use or be affected by the project also should be told what is happening on a regular basis – if nothing else, frequent communications may reduce uncertainty, nervousness, and possibly even opposition to the project. The communications to this audience are likely to be very different than those to senior management.

Now we know who, how, and how often we are communicating, we need to know who within the project team has responsibility for doing it. As we’ve already discussed, the Project Executive is best suited for communications to senior management, but he will need information you provide as project manager. Possible users, though, may be better off getting information from the Senior User on the Project Board.

These are only examples, and of course will vary from project to project. The important point to take away is that you will need to consider how this is done, and have a plan, rather than muddling through as the project goes. Make sure that for every stakeholder or audience identified, someone has the responsibility to make sure the communication gets to them.

Next time, we’ll look at internal communications. I hope you’ll join me then.