Project management does not exist in a vacuum. We have embraced the various new methods of communication to encourage better collaboration and team-work. It is now practically inconceivable for a project not to be using email, tele-conferences, even video-conferencing to maintain contact with the participants.

But are we embracing the new technologies available now? Are we making best use of the tools we now have? With project teams becoming even more spread out over the globe, are we making best use of our new communication methods?

This series will look at the various new social media tools available to us, and how we can start to use them in our projects. Some of you will already be using some of these tools. I’d love to hear your stories about how they have worked for you – many of the uses are only now developing, so I’d love to hear your best practices!

This week I’m going to take a look at Twitter. Twitter is a relatively new social networking and ‘micro-blogging’ service, based on the exchange of 140 character messages.

That perfectly explains what Twitter is, while also completely missing the point. Twitter is about keeping in touch with people, in a simple way. You can update people with a light touch, on a frequent basis. These are the kind of small interactions that help to build a community, or a team.

In Twitter, you choose who you want to hear from by selecting who you would like to ‘follow’. In turn, others can choose to follow you. If you want to, you can also make your account protected – this means only the people you allow to can see what you say.

Obviously this has possible applications for a project manager. Twitter enables you to keep your team members updated on a regular basis. For example, you could ‘tweet’ whenever there is an update of the blog you set up for the project. If the account you are using is protected, you can also tweet about the project status, questions you may have, and answers too.

Because Twitter isn’t one way, you can also follow your team members. This enables you to build a network within your team, with short and frequent contacts – especially useful if the team is scattered around the country or even the world.

The best way to learn about Twitter is to actually start using it. To get you started after you have created your account, you can start following a few useful project management people. Try Project Shrink, PM Tips and PM Opinions to get you started. You might also like to try following Josh Nankivel and, of course, Cornelius Fichtner, who is responsible for the great PM Prepcast.

Oh, and you can follow me too! Just click on the follow button after you have logged in.

Once you see how you can use Twitter, you’ll begin to see all sorts of ways it can be useful in your business. I’ll see you there! Next week, we’ll be looking at another social media tool, one which helps bring together all the other tools out there.

What about you? Are you already using Twitter? Who do you find most useful to follow? Or do you think it’s just a waste of time? Let me know!

Part of The Social Media Project Manager Series.