A quick update today, looking at an example of a business using Twitter and FriendFeed in the same way I suggested in earlier posts. The company in question is Humana.

Chris Hall has a blog post up, Meeting of the Minds, where he talks about how this came about. He was in a meeting, essentially a project kick-off meeting, about the social media strategy for Humana, when someone suggested that they record the event on Twitter – in the public domain.

You already know I think this is a good idea. The meeting agreed to use a hashtag (#hcoc) to make the tweets easier to find, and an interesting thing is that co-workers not in the meeting were able to follow along, and even suggest ideas. This kind of wide-ranging collaboration is a great benefit of this openness.

In addition, Chris created a FriendFeed room to enable everyone to find the information easily – providing a more stable and helpful resource.

I really encourage you all to go along to the blog post Meeting of the Minds and read more about it.

Do you know of any other examples of organisations using social media in an innovative way? Let me know!

Part of The Social Media Project Manager Series.