In the past posts on this guide to project management in a social media world, we’ve looked at blogs, Twitter (twice!) and FriendFeed as ways of helping us manage our projects. Today I want to look at something which we wouldn’t apply directly to our projects, but which we can use to be better project managers: Social Networking.

Social networking is about joining a group of people you have something in common with, and building a community with them. The most famous social networking sites are probably MySpace and Facebook. The “something in common” those sites promote is, of course, friendship. You are encouraged to join so you can be part of an online community with your existing friends, and so find new ones.

But that isn’t the be all and end all of “something in common”. As project managers, we have, not surprisingly, project management in common. And as readers of Project Management Guide, I’m going to go ahead and assume you also want to continue to improve as a project manager! So where can we go to be part of this project management community? I want to talk about two places.

Firstly, there is LinkedIn. This site was set up specifically to be about professional networking – about connecting with the people you already do business with. In this respect, it is doing really well – it has over 35 million members! And because it is pulling in all sorts of business people, there is a natural desire to build smaller communities within it.

On LinkedIn, these are called “Groups”. A simple search on LinkedIn for project management groups yields hundreds of results – some of these groups are generalist, some are very focused on a specific industry. You’re bound to find one you’re interested in!

Secondly, there are more focused business networking sites. In particular, there is the Professional Project Managers Networking Group (PPMNG). This is a fast growing new site, and is already attracting some interesting people and fascinating content. It has a busy discussion forum, and all in all will help you connect with project managers everywhere.

I’ve put some blog posts over there about Life as a Contractor, and I hope you enjoy them too!

Social networking can provide you with a new community of fellow project managers you can learn from, have discussions with, and find support from. It really is a great way of making sure you continue to grow and develop as a project manager. And if you’d like to connect with me, you can find me on LinkedIn and on PPMNG. See you there!

Part of The Social Media Project Manager Series.